Brand Design
Design System
2025
2025
GAO is a cafe that represents the thickness and intensity of traditional kopi. Through its bold and vibrant identity. GAO aims to modernise and elevate the status of traditional kopi and spread its culture and knowledge among young adults in Singapore.
Inspired by the plethora of specialty cafés in Singapore, GAO is designed to redefine traditional kopi as its own kind of specialty coffee, renewing current preconceived notions of kopi among young Singaporeans.